About

I am fascinated by the topic of “reading” people to better understand them, communicate more effectively, and interact with them. This helps me develop a genuinely individualized approach to each person, allowing me to achieve my goals faster and with fewer resources.

“Reading” people involves studying and applying various methods that connect elements of appearance with psychological traits to understand a person’s motivations and predict their behavior in different situations. This process is quite complex for several reasons:

  1. Many approaches to “reading” do not account for individual personality traits, instead categorizing people based on one or a few characteristics. This is common in corporate settings but should not be the foundation of personal communication.
  2. Some methods are too complicated to master and can produce inaccurate results due to the numerous factors influencing a person’s decisions.
  3. There are also approaches that lack any scientific evidence, casting doubt on their effectiveness.
  4. And perhaps the most intriguing challenge is that the same object or color often holds different meanings for different people.

In this blog, I explore new dimensions of this fascinating world and invite you to join me on this exciting journey full of discoveries and surprises.

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Communication and Interaction Consulting is an independent publication launched in March 2025 by Yaroslav.